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CALUMET . intercultural law and humanities review
ISSN 2465-0145 (on-line)
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L’utilizzo delle religioni nel marketing d’impresa. Profili di tutela giuridica
Arcopinto A.
Religion and economy together constitute the broadest religious marketing system. Everyday the believer, influenced by his/her religion, makes choices that respect the fideistic precepts in which he/she finds himself/herself reflected. Thus, for many years, companies have produced goods and services that are religiously oriented. In this way, the believer-consumer receives a response to his/her questions and fideistic needs. The most important tool for capturing the believer’s attention is advertising. Advertising campaigns are increasingly characterized by slogans, images and situations which are connected to the sacred. Brands and certifications are also used by companies to guarantee the compatibility between goods, services and religious precepts.


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